The food and beverage (F&B) scene in the Philippines is constantly evolving. From TikTok-driven flavor trends to the rise of healthier dining options, consumer expectations are shifting faster than ever.

For restaurateurs, café owners, and food entrepreneurs, staying updated on the latest food trends isn’t just about keeping things fresh—it’s about staying relevant, competitive, and profitable.

At Orderna, we work with hundreds of local F&B businesses, and we’ve seen firsthand how trends can shape menus, operations, and even POS functionality.

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Here’s a look at the top food trends Filipino business owners should watch out for in 2025

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1. Plant-Based Menu Options Are Going Mainstream

Gone are the days when plant-based meant just salad.

In 2025, Filipino diners—especially Gen Z and millennials—are looking for meatless alternatives that don’t compromise on flavor. Think: mushroom sisig, tofu kare-kare, jackfruit barbecue.

Tip: Use Orderna to track sales per item and see if your new plant-based dishes are gaining traction.

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2. Sustainability Matters More Than Ever

Filipino consumers are becoming more eco-conscious. They're asking:

• “Is this locally sourced?”

• “Do you use recyclable packaging?”

• “What do you do with excess food?”

Restaurants that take sustainability seriously—whether by reducing waste, using compostable packaging, or sourcing from local farms—are building stronger brand loyalty.

Tip: With Orderna’s inventory tracking, you can monitor ingredient usage to reduce overordering and spoilage.

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3. Regional and Heritage Filipino Cuisine Is Trending

Customers are craving comfort, culture, and nostalgia. Dishes from Pampanga, Ilocos, Bicol, and Mindanao are getting spotlighted in both casual eateries and upscale restaurants.

From pinangat to piaparan, there’s a growing interest in local flavors with a modern twist.

Tip: Use Orderna’s custom menu setup to highlight regional specialties or run monthly “heritage food” promos.

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4. Social Media-Driven Menus

The “Instagrammable” factor still plays a huge role in Filipino dining behavior.

If it’s visually striking or part of a viral food challenge, people will come.

Trends like:

• Giant milkshakes

• Ube-everything

• Charcoal buns

• DIY food kits

…are driven by shareability, not just taste.

Tip: Track your trending items in real-time with Orderna so you can stock up on bestsellers and reduce prep time during rush hours.

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5. Direct-to-Customer Delivery Is Now Essential

While third-party apps are still widely used, more restaurants are launching their own direct ordering channels to avoid high commission fees and maintain customer relationships.

In 2025, customers prefer ordering from brands directly if it means:

• Better pricing

• Exclusive promos

• Faster service

Tip: Orderna’s upcoming online ordering integration will help you accept and manage direct delivery orders—no need for additional platforms.

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6. Data-Driven Menu Engineering

Savvy restaurant owners aren’t guessing what sells anymore—they’re using data to guide decisions.

Popular practices include:

• Removing slow-moving items

• Upselling high-margin dishes

• Bundling top-sellers with sides or drinks

Tip: Orderna’s sales and profit reports show which dishes perform best by volume and profit, helping you build a smarter menu.

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7. Beverage Innovation Is Booming

Filipino consumers are obsessed with beverages—milk tea, coffee, fruit teas, smoothies, and specialty drinks continue to dominate the scene.

But the winners in 2025 are those that offer:

• Seasonal or limited-time drinks

• “Instagrammable” drink aesthetics

• Customizable sugar and ice levels

• Unique Filipino flavors (calamansi, ube, pandan)

Tip: Use Orderna’s modifier feature to let customers customize their drinks easily, boosting satisfaction and order accuracy.

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Final Thoughts

Food trends come and go, but what stays constant is the need to listen to your customers, adapt your menu, and streamline your operations.

With Orderna, you’re not just keeping up—you’re staying ahead. Whether it’s trying out new dishes, launching seasonal promos, or adjusting to consumer behavior, our all-in-one POS helps you:

✔ Track what sells

✔ Reduce waste

✔ Improve service speed

✔ Make data-backed decisions