In the highly visual world of food and beverage, Instagram has become one of the most powerful platforms to promote your restaurant and reach hungry customers.

With more people browsing food photos before choosing where to eat, your Instagram marketing strategy can help you boost brand visibility, drive foot traffic, and even increase sales.

Here are Some Practical Instagram Marketing Tips for Restaurants in the Philippines

1. Show Off Your Best-Selling Dishes

People eat with their eyes first, and Instagram is the perfect place to showcase your most drool-worthy meals.

• Take high-quality photos with good lighting
• Highlight your signature dishes or daily specials
• Use natural textures (like wood or stone) for backgrounds

💡 Use Orderna’s sales reports to identify your top-selling items and feature them more often on your feed.

2. Post Consistently (But Keep It Real)

You don’t need a professional studio to build a great feed. What matters is posting regularly and maintaining an authentic brand voice.

• Aim for 3–4 posts per week
• Keep your captions short, friendly, and relevant
• Use behind-the-scenes content or customer stories to stay relatable

💡 Plan your social calendar around promos using Orderna’s built-in campaign tracking, so you can measure traffic driven by Instagram posts.

3. Use the Right Hashtags

Hashtags help your content reach a wider audience beyond your followers.

Try using:

• #ManilaEats, #PHFoodie, #FilipinoFlavors
• Your location (e.g., #CebuFood, #QCcafe)
• Niche tags like #MilkTeaLovers or #BrunchInPH

💡 Track which promos perform best in each region using Orderna’s location-based insights, and tailor hashtags to match your audience.

4. Leverage Instagram Stories and Reels

Static posts are great—but Instagram Stories and Reels can help you reach more people faster.

• Use Reels to highlight food prep or new dishes
• Run quick polls or Q&As through Stories
• Share flash promos or limited-time deals

💡 Coordinate your promos in real-time using Orderna’s POS tools, so your team is aligned with what’s live on your Instagram.

5. Partner With Food Influencers

Collaborating with local food bloggers or micro-influencers can bring new followers (and diners!)to your doorstep.

• Choose influencers whose audience matches your target market
• Offer free meals in exchange for content or reviews
• Track walk-ins during the promo period

💡 Use Orderna’s promo code system to track redemptions tied to each influencer campaign.

6. Engage With Your Community

Instagram is a two-way street. The more you interact with your followers, the more likely they are to engage with your brand.

• Reply to comments and DMs
• Repost customer photos (with permission)
• Host giveaways or run contests

💡 Orderna’s customer data tools help you identify your most loyal diners—so you can surprise them with social mediashoutouts or perks.

Final Thoughts

A strong Instagram marketing strategy can help your restaurant stand out, build a loyal community, and drive more traffic both online and in-store.

With Orderna’s smart POS system, you can back your social media efforts with real-time data—so you’re not just posting for likes, but driving real results.

Ready to grow your restaurant’s presence online and offline? Combine the power of Instagram with Orderna’s tools and serve your brand to a wider audience today.