When it comes to opening a successful F&B business in the Philippines, your menu and service matter—but your location can make or break your chances of success.

Whether you're planning to launch a café, food kiosk, or full-service restaurant, choosing the right location is one of the most important decisions you'll make. A good spot brings in steady foot traffic, aligns with your target market, and supports smooth daily operations.

Here’s a Guide on How to Find the Best Location for Your Food and Beverage Business

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1. Know Your Target Market

Start by asking: who are you serving?

Understanding your target audience will help you narrow down areas where your ideal customers live, work, or hang out. Consider:

• Age and lifestyle
• Daily routines (e.g., students vs. office workers)
• Dining preferences (fast casual, coffee-to-go, dine-in)

💡 With Orderna, you can later track purchasing behavior and order patterns—so you can refine your marketing and menu based on actual customer insights.

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2. Study Foot Traffic Patterns

A location might look busy, but is it the right kind of traffic?

Observe:

• Volume of people passing by at different times
• Peak hours (e.g., lunchtime, after work)
• Are passersby stopping to eat or just passing through?

💡 Once you’re set up, Orderna’s real-time sales tracking helps you identify which times bring in the most revenue—so you can match your staffing and prep accordingly.

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3. Check Accessibility and Parking

Is your place easy to reach? Customers value convenience—especially when they’re hungry or on the go.

• Make sure your location is near public transport
• Provide clear visibility from the street
• Ensure parking options are nearby (even for deliveries)

💡 Orderna helps manage takeout and delivery orders, so even if customers don’t dine in, you can still capture their business if your spot is delivery-friendly.

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4. Consider Nearby Businesses

Setting up near other well-known establishments can drive traffic to your store.

Look for:

• Offices (great for lunch crowds)
• Malls and supermarkets (high footfall)
• Schools or campuses (budget-conscious eaters)

💡 With Orderna, you can analyze product performance and see what works best in high-traffic or competitive areas—helping you adjust your menu and strategy to stand out.

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5. Review Rent and Overhead Costs

Prime locations come at a price. Balance visibility with sustainability.

Before committing, ask:

• Is the rent manageable compared to your projected sales?
• Will this location support long-term growth?
• Does the space require a lot of renovation or setup?

💡 With Orderna’s sales reports, you’ll be able to track your performance against fixed costs, helping you decide if your location is truly paying off.

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6. Scout the Competition

Are there similar concepts in the area? That’s not necessarily a bad thing—but you’ll need to differentiate yourself.

Observe:

• Menu pricing
• Customer volume
• Unique selling points

💡 Use Orderna’s analytics to monitor which of your items are driving sales and loyalty—so you can double down on what makes your brand stand out.

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Final Thoughts

Choosing the right location for your F&B business isn’t just about what looks good on a map. It’s about aligning with your market, balancing costs, and setting your business up for long-term success.

With the help of Orderna’s POS system, you’ll have access to insights that guide your decisions—not just during setup, but as you grow.

Ready to launch your F&B venture in the perfect spot? Let Orderna help you run smarter from day one.